9 Qualities of a Reputable Digital Marketing Agency

As far as reputation is concerned, not all digital marketing agencies are on the same level. As a matter of fact, if you don’t hire a reputable agency, you may not be able to achieve your desired results. Digital marketing is of paramount importance for your online presence. Therefore, we suggest that you look for a trustworthy agency to cover your needs. Read on to find out more.

1. Great People

Every reputable agency has a great team of professionals. They have experts in several fields, such as sales, analytics, social media, copywriting, pay-per-click, search Engine Optimization, programming, and web design, just to name a few.

2. Good Communication

Open communication is quite important for a healthy partnership. A good service provider always keeps in touch with their clients in order to discuss the details of work. Therefore, we suggest that you hire a provider that offers great communication.

3. Flexibility

The world of digital marketing has been changing with the passage of time. Therefore, we suggest that you partner with an agency that stays tuned to the latest trends. In other words, make sure that the service provider is familiar with the latest technology. This way the marketing agency will be able to protect and respond to the changes.

4. Creativity

Good digital marketing agencies always welcome fresh and original ideas. Therefore, you need to work with a partner that believes in setting trends, not just following the existing trends. In other words, the service provider must be innovative when it comes to social media campaigns, search Engine Optimisation, and web design.

5. Ability to Execute

Although it is the element of creativity that helps a service provider stand out, we cannot deny the importance of the ability of executing those ideas. Therefore, it is important that you ask the agency how much time they require to deliver on their promises.

6. Problem-Solving Skills

Without any doubt, problems may surface from time to time. But if the service provider is solution-oriented, handling these problems will be easier for them. In other words, they can quickly identify potential problems and find solutions.

7. Analytics Tools

A good digital marketing agency carries out competitive analysis and keyword research. Therefore, they know how to use Google Analytics data in order to identify areas that require improvement. Apart from this, they make sure that the client knows what these strategies will do to their business.

8. Measurable Results

Every digital marketing agency does everything to achieve the desired results. Before you partner with an agency, make sure you consider testimonials and case studies to find out how they help their clients achieve success.

9. Online Presence

Make sure that the website of the digital marketing agency is regularly updated. The company has to have a good ranking in search results. After all, you cannot hire an agency for managing your Facebook page if their Facebook page does not exist.

Appointments – Manage Your Time Better At Home to Be Effective

What would happen to you if your home life was more organized than it is right now? Can work-life balance be achieved? What are the tools at our disposal? Could scheduling appointments and keeping them at home help us save time and prioritize?

What is the challenge we face? I sometimes find that time spent at home can be the busiest time, especially in the times we live in. Imagine someone working from home, home-schooling children, and sometimes even doing a side hustle. Imagine also the full-time home-based entrepreneur. How do they manage to do all they need to do in a day?. We are living in a time when many entrepreneurs and even company employees have adopted work- at – home culture. This comes with its challenges as the lines become blurred between home and work. These blurred lines and constraints on the limited resource called time result in over-worked, under-rested, burnt-out individuals. Whilst good time management has been encouraged and indeed, embraced in the workplace, I believe more needs to be done in changing the mindset for the elusive work-life balance to be achieved.

What are the tools at our disposal? To manage time effectively at home, there are many interventions one can employ including setting goals for the day, prioritizing wisely, setting a time limit for every task, organizing oneself, and instituting the discipline of appointments. Yes, an appointment at home! We can spend time pontificating on the pros and cons of each intervention, however, I believe we need to focus on appointments and see how this can powerfully change the course of one’s day regardless of whether it’s a workday or weekend. Life is busy as it is without any intrusions. The question is how do you handle the one who announces that they are at the gate. These can be friends, neighbors, a salesman of some product you do not even need. I am not promoting regimentation here but rather a culture of filling your day with what’s important. Everything that we succeed at is because we carefully plan and execute it. I am a firm believer that you cannot manage time if you do not manage yourself thus I implore you to incorporate planning and appointments into your repertoire. I am not talking about something I do not do. I have to achieve many things in a day therefore I set appointments with my work, others, and myself.

Could scheduling appointments and keeping them on the home front help us save time and prioritize? Whereas we have established that it is a normal business practice to set appointments and keep them, we need to abandon the liberal open-door policy of allowing all and sundry to have access to us as and when they please on the home front. Please understand where I am coming from. We each have greatness within us but for us to achieve it we need to culture great habits. Employing the use of appointments at home and seeing only those people you had agreed to see removes non-essential encounters especially during the most productive hours. I know this will vary with culture, geographical region, or even level of affluence, whether you live in a low density or high-density residential area, but doesn’t negate the need to be organized and effective. Controlling access determines how organized you are and how well you will work and rest when the time for scheduled rest comes.

What do we need to do differently? We need to be disciplined and diligent, learn to say no, now is not a good time, let’s make an appointment for next week. What are the benefits of this approach? You are not always fire-fighting to meet deadlines, You are not always tired because you have not taken time out to rest. You have set aside enough time to spend with your loved ones or a loved one. If you are a busy person, I am sure you appreciate what I am saying. Whether it’s time to work uninterrupted, family time, or “me-time”, it takes some kind of order to enjoy it.

I am not saying that those that come unannounced are bad people. No, not at all, they probably are people you enjoy spending time with. Nevertheless, there must be prior communication so that you can attend to your visitor(s) when it is convenient for both you and them. It can be quite disrupting and a whole day can just pass by without achieving anything that you had planned to do.

As we grow older we begin to appreciate that rest and recovery need to be scheduled. The fact that I am relaxing doesn’t mean that I don’t have anything to do. One therefore cannot assume that just because you are at home you are available. Maybe you have scheduled that time to rest. That is important. You need to make an appointment with yourself, spouses need to also set aside time for each other. Parents need to schedule a time to spend with their children. When you have some sort of order in your life you determine who sees you and who you see. It also means that your relationships will be healthy and that makes you a happier person.

In conclusion, I believe that the work-life balance can be achieved. There are many tools at our disposal just like it is in the workplace.I believe we could do more and be happier if we are disciplined enough to make only the commitments we can keep.I am certain that setting appointments and keeping them at home help us save time and prioritize.

Importance of Taking a Digital Marketing Course

This is the era of technology. Therefore, we can’t deny that the demand for digital marketing is on the rise. Over the past decade, we have experienced a significant increase in the number of websites and blogs. Businesses of today market their products and services on the internet, which is known as digital marketing.

1. Marketing Professionals

Digital marketing plays an important role in a lot of marketing fields like communication media and PR. If you are a marketing professional, you must have strong digital marketing skills or you may not be able to be successful in your career.

On the other hand, if you have proper knowledge of this department, you may experience a lot of growth as far as salary and designation are concerned. As a matter of fact, this is a great medium that can help you reach your customers and understand them.

2. Sales Professionals

If you are a sales professional, you can take these courses, especially if you have a strong interest in this field. This can help you tremendously, especially if you want to change your career and want to adopt these.

As an entry-level sales professional, you can make a switch without any problem. Apart from this, senior sales professionals are thinking of joining this field by taking relevant courses. The idea is to give a boost to their career. The reason is that marketing is quite important for every sales professional. For example, as a sales profile, you can use different social media websites including Twitter Facebook, and LinkedIn. This platform will help you with your customer engagement.

3. Students

There is no doubt that taking the best courses will help you have a bright Career. Although there are a lot of professional courses, digital marketing courses are your best bet whether you have short-term or long-term customers.

The reason is that these skills help them find a good job. Besides, it serves as a bridge for students so that they could enter their professional life with the right set of tools.

4. Business Owners

Business owners have a common aim: they all want to get new customers. These days, digital media is one of the most effective ways of promoting your business. Besides, if you have strong skills in the field of digital marketing, you can make an informed decision without wasting a lot of time.

Long story short, this was a description of the importance of digital marketing for today’s business world. So, if you are thinking of joining a these course, we suggest that you take your time and opt for the best course.

Some Truths and Misconceptions About Internet Marketing

FINANCIAL FREEDOM! Those of us yearning to create a better life for ourselves strive to become financially free. There are several ways we can reach financially freedom; some involve luck and others involve dependence on others. However, there is a way that one can reach that plateau without relying on luck or direct help from others: TO BECOME YOUR OWN BOSS.

When you strive to become your own boss, you are taking your life into your own hands. Thus, there are several ways you can create a better life for yourself. The best way to start earning an income for yourself is ECOMMERCE. Why not? If you have a computer and internet access (where millions of people access daily), you have the initial tools to start earning online income. Once you create (or discover) a product or service you can market, you are on your way to financial freedom. Welcome to the world of INTERNET MARKETING.

For those who are familiar with internet marketing, you may find opportunities that tell you that you can “make money overnight” or they may tell you how easy it is to start earning $10k per month. Also, some of these opportunities will tell you that it’s “free” to start making money online. I want to discuss some of the misconceptions you may hear about Internet Marketing, and the truths about each of these misconceptions. Before I get into these misconceptions, I will illustrate an example of a misconception that I faced years ago when I was looking for a business opportunity.

The year was 1987, and I was a sophomore at Howard University in Washington, DC. At the time, my mother was paying some of my tuition. I received the rest from financial aid. I know it was hard on my mother to pay for my college education, so I wanted to find a way to help her with those expenses. After all, I ultimately wanted to be responsible for my own college education.

I am not able to remember where I saw the opportunity, but it was an ad that says MAKE MONEY BY STUFFING ENVELOPES. Of course at the time, the Internet was not available to the general public, so I had to send for the information via mail. About a week later, I received a letter in the mail. I started reading the letter, getting excited about the possibilities of making good money. I remembered some of the things that were mentioned in the letter:

First, it mentioned how easy it is to make money stuffing envelopes, and to get paid for it. Secondly, it would ask: HOW MANY ENVELOPES CAN YOU STUFF PER MONTH? 10? 50? 100? 300? Reading this, my excitement grew. “YES, I can stuff 300 envelopes or more.”

The next thing that the letter focused on is the amount of money you can make. I don’t exactly remember the amount, but the amount was in the ballpark of $2k to $5k per month.

The bottom line is… the letter focused on how much much you can make, which would get anyone excited about signing up. At the end of the letter, there was a price of about $24.95, which you would have to pay in order to start stuffing envelopes. I paid the fee, then sent off my order form. I was thinking to myself… not only will I be able to pay for my own college expenses, but I will be able to do some Christmas shopping during the holiday season.

When I got the report and I read it, my excitement suddenly turned to disappointment. After reading this report, I found out that I had to place ads in order to solicit others who want to stuff envelopes, then I would have to send interested parties the same letter I received previously, thus the term “Stuffing Envelopes”. In the report, it was suggested to place an ad in the National Inquirer. When I bought the National Inquirer, you wouldn’t believe how many STUFFING ENVELOPES ads I saw. There were HUNDREDS of ads. UGGHHH!!!!!

The stuffing envelope scheme was an example of a chain letter scam. Such tactics would be illegal in this day and age, but at that time, there were quite a few of these business scams. Deception is the name of the game with these opportunities. You convince whomever is reading your letter how much money they can make without discussing the details, put a price on it, and after the prospects pay, you reveal the truth about what is offered. Unfortunately, many business opportunities today use the same tactics. Many of them tell you what you want to hear as far as making a lot of money, and they tell you how easy it is to make that money. After you pay the fee, or opt in to receive emails, you get the truth about the opportunity. In my opinion, this deception is one of the reasons why many people who want to become Internet Marketers fail before they can get started. When a person who is striving to become his/her own boss comes across a business opportunity that deceives them, thus saying one thing, then after you pay or opt in, saying something else, that can be discouraging to say the least.

Below, I listed 6 misconceptions about internet marketing, followed by the truths that accompany these misconceptions.

MISCONCEPTION #1: YOU CAN MAKE MONEY OVERNIGHT

The Misconception: This is probably the number one misconception one hears about Internet Marketing. Believe it or not, there are business opportunities out there that claim that you can make money “overnight”. When they say this, they don’t mean that you can literally make money overnight, but you can make it quickly.

The Truth: There are several ways you can make money overnight: 1) winning the lottery, 2) winning big at the casinos, 3) winning by betting on sports, and 4) Obtaining money from an inheritance. As far as making money overnight in internet marketing; that is, if you’re starting from scratch, it just doesn’t happen. No one goes from rags to riches overnight with internet marketing. The truth is, making money as an Internet Marketer is a slow and methodical process. Even our most prominent Internet Marketers will tell you that it took months, perhaps years before they even made any serious cash.

MISCONCEPTION #2: YOU CANNOT MAKE MONEY ONLINE

The Misconception: Before the Internet was available to the public, there were a lot of pyramid schemes and business practices that would be illegal today. Just the same, many people believe that most of the business opportunities online are not legitimate, thus making money online is nothing more than a fantasy.

The Truth: There are legitimate business opportunities online that can provide a nice income for you. As with any business venture, whether it’s online or otherwise, there are procedures you must follow if you want to be successful. In other words, you must treat your online business as you would any mom-and-pop store; you will have to build it, meaning that you will have to work! With time, (and with a little investment), you can make a substantial online income for yourself.

MISCONCEPTION #3: FREE… FREE… EVERYTHING’S FREE!!!!

The Misconception: When it comes to Internet Marketing, the one word you will see with most business opportunities is the word FREE. Some of these opportunities will claim that they can help you make money online, and they can do it for free.

The Truth: You will not be able to make $10k per month with an opportunity you received absolutely free. Many of these business opportunities will tell you that you can make a substantial income without coming out of your pocket, but only after you “opt in” (which means you signed up to receive future emails from them), you will then receive emails in which they will “upsell” to persuade you to pay for an offer in order to make money with the opportunity. The fact is, no business opportunity will make money by giving you something 100% free. Think about it. If you could earn $10k a month without spending a dime of your money, then there would be more successful Internet Marketers in the business.

MISCONCEPTION #4: “YOU CAN MAKE $1000 IN JUST 7 DAYS”

The Misconception: You’ve probably seen opportunities that claim that you can make a certain amount of money within a certain amount of time. Personally, I have seen videos in which people claim that they made over $1000 in one week after starting the opportunity.

The Truth: It may be possible for a seasoned Internet Marketer, who already has already built a business relationship with a large number of people (i.e. a large list of email subscribers) to start a new business opportunity and rake in at least a thousand dollars in a week. It could be possible to make that amount of money if you pay a lot of $$$ for advertising. In general, no one, and I mean NO ONE who is inexperienced in internet marketing will be able to generate that amount of cash in their first 7 days of promoting the business. The fact to the matter is, many of these business opportunities tend to exaggerate the earnings to persuade you to sign up. Any legitimate business should be telling you more about the opportunity itself and less about the money you could make.

MISCONCEPTION #5: “IT IS SO SIMPLE, EVEN A TEN-YEAR OLD CAN DO IT”

The Misconception: When a business opportunity says a ten-year old can work the business, this is telling you that you don’t have to put in a lot of effort to make money.

The Truth: If this statement were true, there would be far more Internet Marketers out there making a substantial income online. If a business opportunity was that simple, you wouldn’t have to go to college for 4 years to work for a Bachelor’s Degree. All you would have to do is to promote this business to make money. The truth is, no business opportunity is “simple”. You still will have to devote a lot of time and effort (and/or money) to make it grow and to start earning income.

MISCONCEPTION #6: “YOUR WEBSITE WILL BE SEEN BY THOUSANDS”

The Misconception: There are systems out there that claim they can help you receive a lot of traffic to your website or affiliate link.

The Truth: This is another exaggeration to get you to opt in or buy into their system. What they don’t tell you is that in order to get thousands of views to your website, you will have to pay… and even when you pay, it’s not guaranteed that you will get that many views on your website. Also, the views that you may get could be from other Internet Marketers who are looking to promote their website or affiliate link. The only true way of increasing traffic to your website is to pay for advertising.

Many of these business opportunities and systems will exaggerate or deceive you with their offers in order to get you to pay or opt in to their program. As an Internet Marketer, you should be aware that nothing will come easy as far as building a $10k per month enterprise. As with any business opportunity, you will have to earn your way to success, by putting in the time and effort to make the business grow. Utilizing the right tools, you will be successful.